Want to know what people are looking for in 2021?

The most-searched-for phrases give sellers a practical insight into what potential buyers are seriously looking for when browsing the market.

Recent reports from Zoopla revealed that gardens and garages topped the priority list for 2020, post-pandemic.

Research from the past 12 months showed that gardens appeared to be the main point of interest for both buyers and tenants. Detached, rural, and secluded all also made it into the top ten keywords.

The once ‘old-fashioned’ bungalow made it onto the top ten too, coming in at a seventh place.

It is very clear that these priorities have had a massive shift as people’s preferences and needs have dramatically changed since the COVID-19 pandemic. People are living their lives differently so they need to adapt accordingly.

The results for sales searches were:

  1. Garden
  2. Garage
  3. Parking
  4. Detached
  5. Rural
  6. Secluded
  7. Bungalow
  8. Balcony
  9. Annexe
  10. Freehold

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For tenants, pets came in at number five.

With developers increasingly working on pet-friendly homes and a new lettings bill due to have its second reading in February on this very topic, it’s crucial that landlords understand the advantages of offering pet-friendly rentals.

For more information, please contact our team today.

The results for lettings searches were:

  1. Garden
  2. Parking
  3. Garage
  4. Balcony
  5. Pets
  6. Flooring
  7. Bills included
  8. En suite
  9. Rural
  10. Student

If you are looking to rent, browse our rentals here

The pandemic has resulted in a once in a lifetime reassessment of what people really need and want from their homes.

Lockdown and social distancing have increased the demand for outdoor space. With more of us working from home, and potentially never needing to return to the office.

If your priorities have changed this year and you are looking to move, please get in touch. Either book a valuation or browse our properties below.

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